Skip to main content
An Editorial shoot is for campaign imagery and video with a styled, editorial edge — the mode to reach for when mood and styling matter as much as the product itself: brand campaigns, lookbooks, and social content.
1

Start an Editorial shoot

Go to imagine.art/fashion-studio and click Editorial image (or Editorial video). This opens the Editorial Shoot editor, with the settings panel on the left and your generations on the right.
Editorial Shoot editor with Mode, Model, Outfit, Shot settings, and Describe your shot in the left panel, and Create, My Models, and Templates tabs above the results grid
To switch to a different shoot type without leaving the editor, click the Editorial Shoot title at the top of the panel and choose Catalogue Shoot or Lookbook.
2

Build your shot

Configure the shot from the left panel:
  • Mode — choose Image, Video, or Edit.
  • Model — pick a preset AI model, or one of your own saved models.
  • Outfit — click Pick Outfit to choose the Top, Bottom, Footwear, and (optionally) Accessories in one panel.
  • Shot settings — pick a Background and Pose from the built-in libraries.
  • Describe your shot (optional) — add your own direction, e.g. “outdoor afternoon light, model looking away, editorial style”.
Set the Number of variations (up to 8) and the aspect ratio (1:1, 4:3, 3:4, 16:9, 9:16, 3:2, 2:3, or 21:9), then click Shoot to generate.
3

Or start from a template

Prefer to start from an existing look? Switch to the Templates tab above the results to open the Generate across formats gallery, filterable by All, Female, or Male. Pick one to generate from directly instead of building a shot from scratch — see Templates for the difference between this gallery and the one on the landing page.
Templates tab showing the Generate across formats gallery with All, Female, and Male filters
Editorial and Catalog shoots share the same editor and the same model, outfit, background, and pose libraries — see What is Fashion Studio? for how the two modes differ.