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Ad Reference is for when you’ve seen an ad that’s clearly working — a format, a rhythm, an energy — and want that same feeling, but for your own product. Instead of building a look from scratch, you hand Ad Studio a reference video and it keeps the vibe while swapping in your product.

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When to use Ad Reference

  • You’ve spotted a viral ad in your feed or a competitor’s campaign that’s clearly landing, and want to borrow its structure honestly (not clone it exactly) for your own product.
  • You want a faster starting point than picking a format, hook, and setting individually.
  • You have your own past ad you liked and want to riff on it again.

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How it works

1

Open Ad Reference

On the Ad Studio home, click the Ad Reference card in the Tools row. Use the arrow on the right of the row if the card is off screen. If you’re already inside a project, click Ad Reference under Tools in the project sidebar instead.
2

Pick a reference video

Upload your own reference (MP4/MOV/WEBM, up to 50MB) or pick one from Latest Viral Ads — a curated, regularly refreshed feed of real viral ad clips.
Ad Reference dialog for uploading a viral ad video or picking one from Latest Viral Ads to remix with your own product
3

Continue and add your product

Click Continue, then bring in your own product the same way you would from the main workspace.
Borrow the energy, not the exact content. The point of a viral ad is that it already earned attention with its rhythm and hook — your job is to make your product the one being featured, not to reproduce someone else’s ad beat for beat.