> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> A quick reference to the terms used throughout this guide and inside Ad Studio.

A quick reference to the terms used throughout this guide and inside Ad Studio.

| Term | Meaning |
| - | - |
| **A/B testing** | Running multiple variations of an ad to learn which performs best. |
| **Ad Reference** | A tool that lets you remix an existing viral ad — keeping its vibe and energy — with your own product. See [What is Ad Studio?](/ad-studio/what-is-ad-studio). |
| **Aspect ratio** | The width-to-height ratio of the ad. Real options: 16:9, 9:16, 3:4, 4:3, 1:1, 21:9. |
| **Avatar** | The person, animal, or mascot (real or AI-generated) who appears in the ad. |
| **Background** | The card that opens **Set the scene** — where the ad takes place, filterable by All/Unrealistic/Realistic/World Cup. |
| **Call to action (CTA)** | The line that tells the viewer what to do next — "Shop now," "Use code," etc. |
| **Create Manually** | The upload-your-own path in the Product and Avatar pickers — images/photos, a name, and optional instructions, rather than a preset or URL pull. |
| **Creative** | Industry term for the actual ad — the video, image, copy, and design assets. |
| **Creative fatigue** | When an audience has seen an ad too many times and stops responding. Solved by refreshing creative. |
| **DTC** | Direct-to-consumer — brands that sell directly through their own storefronts. |
| **Format** | The structural style of the ad, chosen via the **Template** card. Ad Studio offers 8 (Football TVC, UGC, Unboxing, Tutorial, Virtual Try ON, Pro Virtual Try ON, Asmr, Hyper-Motion). |
| **Hook** | A named moment (e.g. "Product Hit," "Slap") placed in the first few seconds of an ad to stop the scroll, filterable by All/Stunt/Subtle/World Cup — not a psychological archetype. |
| **Medium** | The Image/Video toggle at the top of the control panel. |
| **Motion Design** | A tool, opened from the **Tools** row on the Ad Studio home or the project sidebar, using the same product picker as URL to Ad, aimed at motion-graphics-style ads. |
| **Performance ad** | An ad designed to drive a measurable action (click, install, purchase), not just brand awareness. |
| **Quality** | Output fidelity tier: Max, High, Medium, or Low. |
| **Stop-scroll** | The action of pausing on an ad mid-feed. The first job of any hook. |
| **Template** | The card that opens **Choose a format** — Ad Studio's term for the format picker. |
| **UGC** | User-generated content. A format that mimics casual, real-person content rather than polished production. |
| **URL to Ad** | Ad Studio's tool for generating ads directly from a product page URL — no product-details review step, and prone to silent bad pulls on scraper-blocking sites. |
| **@ shortcut** | Typing @ in the description field to pull in specific products or avatars from your library. |


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